R2360—Our World revolves around you...


R2360 offers three core services: Interactive Panoramas, Virtual Tours and Object Movies. (Examples of each of these can be viewed on the Portfolio page.) There can be many variations for each option (and customized for your needs), but let’s take a look at the basic terminology.

Interactive Panoramas

Interactive Panoramas are used to showcase the 360-degree view at a single location. To demonstrate, picture yourself standing in a room, or on a golf course, or in a museum. To see the entire location, you simply turn around. That’s the concept of Interactive Panoramas—except with Interactive Panoramas, the room or location turns around you. They are called “interactive” panoramas because you get to control where you look and whether you zoom in or not. Interactive Panoramas are ideal marketing tools for real estate sale and rentals, hospitality, and other architectural applications such as interior design.

Virtual Tours

Virtual Tours are, simply speaking, grouped collections of Interactive Panoramas. There are two basic versions—floor-plan (or map-based) tours, and Multi-Nodal tours (linking within the actual Interactive Panorama itself).
  • In a floor-plan style of the Virtual Tour, a single graphic or map (or even a list of locations) is used to navigate to different rooms or places at that location. For example, the “graphic” might show a floor plan of a home, or a map of a park or golf course. You can then click on that floor plan or map and see the view experienced by someone standing at that location.
  • The Multi-Nodal Tour is similar, but instead of clicking on a floor plan or map, you simply click in the Interactive Panorama itself. Let’s use a home as an example. The first Interactive Panorama presented in the series is of the kitchen. As you pan around the room, you then click on a “hotspot” that’s located on the door to the hall. After you click, you’re taken into that hallway to see the next set of rooms. From that location, you could click on another door and enter the bathroom, or dining room.

Object Movies

Object Movies are used to give you a full 360-degree view of an object or product. They’re the inverse of the Interactive Panorama. Instead of being on the inside looking out where the room spins around you, you’re on the outside looking in at the product spinning. For example, an Object Movie of a camera, or a hat, or stereo receiver allows you to spin the object around to see not only the front, but also the side or the back.